Cognitarian Subjectivation

by Franco Berardi

Recent years have witnessed a new techno-social framework of contemporary subjectivation. And I would like to ask whether a process of autonomous, collective self-definition is possible in the present age. The concept of “general intellect” associated with Italian post-operaist thought in the 1990s (Paolo Virno, Maurizio Lazzarato, Christian Marazzi) emphasizes the interaction between labor and language: social labor is the endless recombination of myriad fragments producing, elaborating, distributing, and decoding signs and informational units of all kinds. Every semiotic segment produced by the information worker must meet and match innumerable other semiotic segments in order to form the combinatory frame of the info-commodity, semiocapital.

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